Greenlane.com 2.0
Greenlane wanted a web experience that simultaneously serves its B2B customers, while also delivering the robust company and investor profile component required of publicly-traded companies. The transformation began with an immersive deep dive into the company, inviting its stakeholders into our empathy workshop. This carefully crafted experience allowed us to efficiently flesh out the vision, focus areas, and mission of the project in order to ideate the perfect custom solution and establish the KPIs that would allow us — and our client — to measure its success.
